A zesty IPA or the Fanta fountain at McDonald’s? A glass of wine, or a cup of tea? When the chips are down, what would our team choose to drink with them?

The trick to getting great content lies not just in picking the right writer (although that doesn’t hurt), it’s equally important to commission them properly. Our complete guide to commissioning a freelance writer will set you off on the right road

Pimp your funnel, clarify your strategy and gain buy-in. Miles Kendall shows you how…

With exhibitions, conferences and events not returning to our calendars as quickly as many hoped, Amy Reeve explores how businesses are reaching an audience through digital

Next up in our ‘In the spotlight’ series, we speak to Manchester-based photography pair David and Helen, from Roscoe Rutter.

How well have the UK government’s seemingly endless procession of public health campaigns and slogans performed? Richard Cree takes a look

During lockdown, many of us discovered new local walks, driven by the need to escape the house. Now we’re allowed to travel more widely, where will Progressive Content staff take a stroll first?

Ahead of the 2020 Content Marketing Awards, Cameron Sharpe looks back at how we struck gold in 2019

Working on FCSI’s diverse content portfolio during the pandemic has been a significant challenge, but has delivered our best work for the client, says Michael Jones

Next up in our ‘In the spotlight’ series, we speak to video and audio freelance producer James Sullivan, also a former employee of Progressive Content

With a fresh round of concerns over Brexit gathering momentum and a second wave of Coronavirus infections becoming increasingly likely, marketers are preparing for a difficult round of budget setting for the year ahead. Romilly Leech investigates the possible impacts

What is the role of fact-checking in a world where the news is dominated by post-truth politics and phrases such as ‘alternative facts’ and ‘fake news’ are in the dictionary?

Despite having to overcome some Covid-shaped logistical challenges, there’s never been a better time to produce video content, as Miles Kendall has found out

New AI systems can check for the sentiment of content host sites – but when it comes to translating your content, it’s always worth consulting a native speaker

We all love a good read and there’s little as comforting as curling up with a good book. But, suggests Susie Moir, why not try listening to a podcast about books?

How well will you recall the last six months? Despite a raft of new experiences and (hopefully) once-in-a-lifetime events, the memories may get hazy more quickly than you think

In a world of stretched budgets and financial constraints, an effective use of technology can be the difference between a good content marketing strategy and a bad one, says Conor Carleton

In a relatively inexperienced Cabinet, the chancellor of the exchequer stands out as a smooth political operator. But the real success, argues Romilly Leech, of ‘Dishy Rishi’ is holding on to authenticity in a carefully constructed marketing campaign

There are lessons for all technology providers from the exam fiasco. With so much of modern life automated - including the production and distribution of content - there are some very important themes that the use of an algorithm has raised. Dan Davey examines what they might mean for content marketers

Some of the benefits of making your website readable for all visitors are obvious, but there’s more to being accessible than meets the eye. Juliet Martin explores some of the unexpected upsides