Press release. 07.12.2018.
- Progressive Content scoops Gold and Bronze prize in Most Effective: Financial Services category at the Pearl Awards
- Longest-running content marketing awards in the US recognises creative and commercial excellence
- Gold for the 30 Voices on 2030: The Future of Financial Services campaign, created on behalf of KPMG
- Bronze for the Business Hub platform, created for NatWest
Progressive Content, the London-based multi-channel content marketing agency, has scooped two top prizes at this year’s Pearl Awards.
Hosted by The Content Council, the Pearl Awards is the longest-running and most prestigious content marketing awards in the US, having celebrated industry excellence every year since 2004. This year’s ceremony took place on 7 December at the Hearst Tower in New York City.
The 30 Voices on 2030: The Future of Financial Services campaign for KPMG took Gold in the ‘Most Effective: Financial Services’ category. In the same category, the NatWest Business Hub claimed Bronze.
Dan Davey, CEO of Progressive Content, was at the ceremony to accept the prizes. “It’s a real privilege to pick up these two awards that recognise the creative firepower, technical agility and collaborative expertise of Progressive Content. The two campaigns showcase exactly what we love doing the most – working closely with clients to identify key audiences and aims, and then building solutions from the ground up through intelligent, useful, innovative content and technology.
“All those involved with the 30 Voices and Business Hub projects worked incredibly hard to bring the ideas to life. It’s so pleasing to see how successful they’ve been for KPMG and NatWest respectively and I’m very proud to pick up the awards on behalf of the agency.”
KPMG – 30 Voices
30 Voices on 2030: The Future of Financial Services aimed to build audience awareness of KPMG’s financial services advisory practice. To do so, Progressive Content created over 30 videos with leaders from across the financial services industry – from both clients and challenger brands.
The series of four-minute videos featured the experts talking frankly about their perspectives and predictions for 2030. Alongside that, Progressive Content also created a high-quality print and digital report, hosted on a dedicated landing page. The videos have been watched over 200,000 times, drawing in 11,000 new website hits. Additionally, over 85% of website visitors watched more than one video.
“I’ve been struck by how far reaching the campaign has been,” says Anton Ruddenklau, Head of Digital and Innovation at KPMG. “Many clients had heard about the report and videos before I spoke to them about it. 30 Voices is helping us to position the firm at the forefront of the transformation of the industry.”
NatWest – Business Hub
The NatWest Business Hub platform grew out of the ContentLive architecture – also built by Progressive Content – and is aimed at the owners of the UK’s 5.6 million small and medium enterprises (SMEs).
Where ContentLive distributes content through the group’s frontline and sales teams, the Business Hub is a user-friendly content platform with expert advice and guidance for business owners. Progressive Content had just four months to develop, test, populate and deploy the hub. Since launch, users are visiting 63% more pages per session than the existing ContentLive hub. Users have accessed more than 15,000 hours worth of insight and advice and traffic from return visitors is up 40%.
“The new Business Hub continues to demonstrate how important it is to have a powerful content platform and has proved a fantastic build on ContentLive,” says Nick Eales, Marketing Manager at NatWest. “We’ve used the hub to build a wider business community through personalised content to best serve our customers and ultimately build stronger, long-lasting relationships.”
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For further information please contact Stuart Charlton, Commercial Director, Progressive Content: firstname.lastname@example.org
KPMG 30 Voices on 2030:
NatWest Business Hub:
More information on the Pearl Awards:
Progressive Content website:
Notes to the editor:
Progressive Content is a content marketing and technology agency with offices in London and Manchester, UK. The agency was founded by Dan Davey in 2010 (as Progressive Customer Publishing) and works across a range of sectors and channels – from printed magazines and reports to bespoke tech platform builds. Clients include ICAEW, KPMG, Royal Bank of Scotland, Grant Thornton, Investec, FCSI and REED.