A packed agenda
Few sectors can attest to being as people-oriented as that of foodservice and hospitality. There are countless international foodservice shows and conferences for industry professionals to visit and participate in.
Each year, members of Foodservice Consultants Society International (FCSI) attend numerous events all over the world, including many hosted by the Society itself. Each one is an opportunity for FCSI to engage and inform their members about innovation, new products and new ideas.
In 2016 they challenged us to plan and moderate a series of expert panel discussions focusing on big industry trends. They needed to stimulate debate among members and the wider foodservice community. And they needed to make a splash beyond each event.
Beyond the event
Having published Foodservice Consultant since 2012 we have built a large and varied network of industry experts. Using these connections we have developed thought-provoking panel sessions that have brought together some of the leading lights in the industry.
Since 2012 we have chaired panel debates at conferences from Birmingham to Singapore. These have featured FCSI members as well as leading chefs, hospitality operators and technical experts. And have addressed topics ranging from talent management and working with Millennials to food waste and Brexit.
To take the content further, we’ve used FCSI’s online and social media channels to open up the debate. Write-ups of these panel sessions have helped reach new audiences, building awareness of FCSI and foodservice consulting in general.
The wider impact
Feedback from panel attendees and audiences has been excellent while the accompanying stories have stimulated debate and been some of the portfolio’s highest performing in terms of traffic and downloads.
Most importantly, the panel discussions have helped FCSI members keep abreast of the key issues shaping their industry, giving them the market intelligence and analysis they need to make informed business decisions.