Five statistics about infographics

Why are infographics so important?

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On this blog, Laura Powell recently interviewed designer Henrik Pettersson about the art of the infographic.

Why are infographics so important? You could do worse than check out this post at Search Engine Journal for a full and comprehensive answer, but for a brief overview, here are some key statistics that underline the importance of visual data:

– In a test conducted by the Wharton School of Business, two presentations were shown to an audience: one of the presentations contained visual imagery; the other didn’t. Researchers found that 67% of the audience was convinced by the first presentation, compared with 50% for the purely verbal presentation.

– An info graphic is 30 times more likely to be read than a purely textual article.

– Google recorded more than 67,000 searches per month for the terms ‘infographic’ or ‘infographics’ in 2013.

– People remember 80% of what they see and do, compared with just 20% of what they read.

– From 2010 to 2012, web traffic specialists KISSmetrics enjoyed more than 41,000 re-tweets referencing its infographic material.