Case Study

Technical content, beautifully delivered

Faculty publications

Marrying the client’s detailed technical knowledge with Progressive Content's skill, creativity and magazine craft has resulted in a suite of faculty publications that have outstripped client expectations and smashed several preconceptions.

ICAEW wanted to bring its existing range of internal membership communications into a single portfolio, while retaining independent identities. Progressive Content works closely with the faculties to manage, produce and develop the portfolio, marrying ICAEW technical expertise with our experience in communications to produce authoritative and eye-catching publications.

Audit & Beyond is a monthly magazine featuring technical updates and advice for auditors and assurance practitioners.

By All Accounts is a bi-annual magazine exploring financial reporting and standard setting.

Chartech is a bi-monthly look at how accountants use technology and at the issues and trends behind IT decisions.

Corporate Financier is produced 10 times a year for those working in corporate finance for investment banks, private equity houses and other financial advisory firms.

FS Focus is a monthly magazine tackling the audit and reporting of financial services firms, financial planning and risk and regulation.

Finance & Management features the latest on management thinking, combining interviews and practical guides. It is sent to faculty members 11 times a year.

TAXline is a monthly magazine for accountants in practice advising companies and individuals on their tax affairs.

As a portfolio, and individually, the magazines achieve high engagement and approval ratings, with readers scoring them in the high 80% and 90% bracket. Most readers spend over 30 minutes reading each magazine. The portfolio has become more effective overall and plays a key part in ICAEW's content marketing strategy.