Case Study

The truth about growth

ECI

Progressive Content worked with leading private equity house ECI, delivering a research-based report into the attitudes and opinions of those running high-growth businesses in the UK.

The Challenge

ECI is a mid-market private equity firm, investing in management buyouts, buy-ins and finance for companies valued between £10m and £150m.

Its annual Growth Survey captures the attitudes of those leading growth companies. Launched in 2010, the survey aims to understand the challenges and priorities faced by these businesses. In 2013, Progressive Content took the survey findings and created a compelling and engaging report.

Our Solution

Progressive Content supplied creative and editorial services and input on the survey execution. Working with ECI's PR agency, we provided editorial guidance on the most topical issues and stories that could be made available to key press and industry media.

We made print and digital copies available at the right time and collaborated with the PR firm to formulate and execute an engaging and successful social media campaign on the survey.

Results

The report was well received by the target audience and the multi-platform approach heightened awareness of ECI. The report page remains the most-visited section of ECI's website.