Case Study

Crafted, curated content

Curated Digital

Curated Digital wanted articles for a client's advice website. Utilising Progressive Content's Content Cloud® solution, we generated the required content within 24 hours.

The Challenge

Curated Digital, an agile digital agency, wanted to help one of its clients, the Formations Company, capitalize on the final of TV series The Apprentice by putting together content relevant to start-ups. The article had to be published on a website where customers find useful advice. It therefore had to offer informative, expert advice, but needed to be a light-hearted commentary relating to The Apprentice.

Our Solution

A brief was posted on the Content Cloud marketplace, notifying content creators with relevant specialist expertise. Nine writers bid for the job, all qualified and immediately available, with experience writing for business titles and newspapers.


The winning writer submitted his article within 24 hours of the posting. After publication, Curated Digital posted that that the piece had been, "A huge success for The Formations Company. We promoted it socially and got lots of interaction. It was actually the most engaged and most shared article they’ve ever had on the blog." Follow up articles are now underway around the new series of Dragon's Den.

"It was the most engaged and most shared article they've ever had on the blog"

Curated Digital